Jr. NBA Asia
The Jr. NBA program in Asia aims to improve youth health and wellness and address growing inactivity by integrating basketball into the local physical education curriculum. Since its launch in 2014, the Jr. NBA program has reached more than 18 million boys and girls across Asia, teaching the fundamentals of basketball and the program’s core values of sportsmanship, teamwork, a positive attitude, and respect (S.T.A.R.). The Jr. NBA Coaches Academy – the program’s government-supported train-the-trainers initiative which aims to further local development by establishing standards for how the sport should coached and enjoyed – has trained more than 62,000 teachers from 37,000 schools across 50 cities throughout Asia.