Carlos Barroca spearheads NBA's basketball development initiatives in Asia, which include training local coaches and players, executing grassroots programs and working with key basketball stakeholders across the region to grow the sport.
Barroca has more than 35 years of experience in the industry, having worked as a basketball coach, general manager, television analyst, and ambassador, largely in his home nation of Portugal. During the 2000-2001 season, Barroca served as the head coach of the Portuguese Basketball Federation and the national U-20 squad, and has joined the NBA's Basketball without Borders program as a guest coach since 2006.
Following his time on the sidelines, Barroca was appointed as National Director of High School Sports Program and selected as a member of the Supreme Council for Sports as well as the Olympic Committee of Portugal. Barroca also served as a consultant for Adecco, a Swiss HR company, S.A., where he promoted team building and motivation in corporate HR.